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Search results for: brand identity
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brand identity
How Brand Extensions Can Fuel Explosive Growth
Insights Desk
Apr 22, 2024
Highlights: The brand extension lets you introduce new products or categories under your trusted brand name, reaching your existing customers and attracting new ones. Successful brand extensio...
A Comprehensive Guide on Executive Branding to Help Leaders
Insights Desk
Apr 08, 2024
Highlights: A thoughtfully constructed executive brand encourages trust and engagement with both employees and stakeholders, contributing to a constructive and collaborative work environment. ...
UST Group Rebrands to Rekindle Tech Quotient in Business
Insights Desk
Feb 03, 2021
Formerly known as UST Global, the global provider of digital technology and transformation enterprise has recently tweaked its brand name. The tech company has dropped the latter part in its name to b...
Shaping Identity of Consumers in a Cookieless World
Insights Desk
Apr 21, 2020
Marketers have been using cookies for a long time. A cookie acts as a critical tool that allows understanding consumer behavior and target users. However, there have been allegations related to privac...
Scaling Identity Management to Ensure Customer Loyalty Program Success: Four Case Studies
Research Desk
May 23, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access managemen...
The Golden Record: Advancing Identity Resolution Capabilities
Research Desk
Feb 27, 2019
Brands are competing on CX. This requires hyper-personalized, real-time omnichannel experiences, but that’s impossible without starting at the beginning: identity resolution. Identity resolution is ...
Successful Digital Marketing Campaign Examples to Fuel Your Ideas
Insights Desk
Feb 12, 2024
Highlights: In the past, successful campaigns relied on cool videos and well-placed ads. Today, a comprehensive approach is essential, including diverse videos, a strong social media presence, st...
Facebook Plays Catalyst for Success in a Business’s Social Media Marketing Journey: Know How
Insights Desk
Apr 05, 2021
Facebook started in Harvard back in 2003 as Facemash, an online service for students to understand fellow students’ attractiveness. To our surprise, it was banned within 48 hours as the developer an...
What is Video Marketing: Decoding Next-level Video Marketing
Insights Desk
Jan 16, 2024
Highlights: Video marketing involves showcasing and promoting your business, products, and services to the intended audience. Videos can reach consumers through diverse channels, including str...
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